Shannon Lohr

Sustainable Fashion Advocate & Founder of Factory45


As the founder and CEO of Factory45, Shannon (Whitehead) Lohr works with idea-stage entrepreneurs to launch CLOTHING companies that are ethically and sustainably made.

Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, and Yahoo! News.

To date, Shannon has worked with over 150 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry.

Shannon has worked as a consultant for crowdfunding projects that have surpassed their goal amounts by as much as 300%, and has worked closely with startup apparel companies from all over the world to create ethically-made products with a focus on environmentally-friendly materials and transparent supply chains.

Shannon is a strong advocate for increasing supply chain transparency through sourcing, localization and storytelling. She’s been named a thought leader for the future of fashion by Ecouterre and Triple Pundit, and she writes frequently about conscious consumerism and the intersection of fashion and environmentalism.